James JR Reeves | How to Build a Cybersecurity Awareness Program That Actually Changes Behavior

James JR Reeves

James JR Reeves emphasizes that cybersecurity awareness must be more than a checkbox exercise—it has to change how people think and act. With cyber threats evolving rapidly, organizations can’t rely on software and firewalls alone. Human behavior is the last mile of cybersecurity—and often the weakest link.

To build a program that truly works, start by making it continuous. Cybersecurity should be visible throughout the year, not just during onboarding or audit season. Regular touchpoints keep employees engaged and alert.

The next step is relevance. Generic training can lead to disengagement. Instead, customize materials based on job functions and current threat trends. Real-world examples and interactive formats help users internalize the risks and responses.

Measurement and iteration are essential. Use metrics like phishing test results, participation rates, and policy compliance to identify gaps. Feedback loops allow for program refinement and demonstrate leadership’s commitment to improvement.

Ultimately, the goal is to shift the culture. James JR Reeves explains that when cybersecurity becomes part of the organizational mindset—not just a set of rules—companies become more resilient, responsive, and prepared for evolving threats.